While surfing CNN.com and Al Jazeera English, I discovered
two articles on the recent death of Whitney Houston. After reading both
articles, I did not notice any political or international bias, but I did
notice how both companies focused on different topics. There was a variety of
similarities and differences between the pieces.
The Al Jazeera article placed a big emphasis on her career
and success rather than her actual death. Statements about the Grammies and
other famous American stars were mentioned before her drug addiction. The
Middle East uses elements of the Social Responsibility theory, so the press is
responsible for providing entertainment through the media. This may be while Al
Jazeera highlighted different facts compared to CNN.
CNN dove right into the death and possible causes. They were
also able to interview someone that was with Whitney Houston the day/night
before she was found dead. The witness claimed that the singer was happy prior
to this tragic event and showed no signs of being distraught. Al Jazeera did
not have any of this information in their article.
While reading the CNN article about Whitney Houston, I
noticed it was much longer. Since Americans are more familiar with this singer,
it’s important to cover all aspects of the death in order to answer as many
questions as possible to keep the reader engaged. I also noticed that an
abundance of people left comments, positive and negative, after the article on
CNN.com. Al Jazeera did not publically display any remarks about the article on
their site.
Both articles stated that they were not ruling out any cause
of death. ‘Family’ was also discussed in both articles; however, it was not the
same family. CNN provided viewers with statements about Whitey Houston’s
daughter, Bobbi Kristina Brown. The
article discussed how upset she was and how she was in the hospital after her
mother’s death. When Al Jazeera discussed ‘family,’ they talked about her singing
family. Apparently a quote from LL Cool J is more vital than a quote from a
family member.
Al Jazeera placed a greater emphasis on the fame of Whitney
Houston and other celebrities because that is what they can relate to. Since
television is heavily regulated in the Middle East and little audience research
has been done, this was the way they decided to sway their article.
Shelby -- Al Jazeera is based in Quatar and has quite a bit of freedom. What have you learned about audience segmentation, targeting and globalism that might be behind the differences? Do not write in first person, use third person, and skip the material on how you settled on a topic. Run headlong into the analysis. Finally, no matter what Mitt Romney says, corporations are not people, so do not refer to them as "their," the appropriate pronoun is "it."
ReplyDeleteAlso, Shelby, both Al Jazeera and CNN will ascribe to social responsibility theory.
ReplyDelete