Food Network Magazine

Food Network Magazine, based off of the Food Network channel on television, sells for $3.99 an issue. Food Network Magazine is jam-packed with recipes and information about different foods and ingredients. The target demographic for this magazine is extremely obvious—those who love to cook, especially women.

The Food Network uses synergy to draw in their viewers. The Food Network channel and Food Network Magazine are designed to attract those who enjoy watching television and those who prefer reading in order to attract a larger audience.

The theme for this issue of Food Network Magazine is ‘The Chocolate Issue.’ Food Network Magazine was able to select pictures and find recipes for not only desserts, but drinks and chocolate covered foods that do not normal come to mind such as chocolate covered bacon and oranges. This magazine can be helpful for all levels of income.

Minus a few, all of the advertisements in this magazine are for kitchen appliances or brand name drinks and foods. The advertisements show families having fun together while enjoying a meal or simply working together to create a meal. The advertising goal is for readers to see this advertisement and think “I would love for my family to gather together like this, so maybe we should purchase these products and foods.”

The advertisements that are not directed towards cooking are evidence that women are the main target for this magazine. There are advertisements for family cars, such as the 2012 Ford Explorer. This is directed towards women because they are more likely to select a ‘family friendly’ vehicle rather than a male. Neutrogena and Curel placed ads for skin care, and obviously women are more concerned about their skin. Various advertisements for cleaning supplies were placed in this magazine as well since women are usually the ones cleaning up the mess after each meal.

After searching the website, Food Network Magazine selects advertisements and articles for those who ‘love to cook or love to eat,’ and the signaling is perfect. Even if cooking is not a favorite pastime, this magazine makes food preparation look appealing. The glossy pages, the magnificent photography, the joyful faces—all extremely engaging.